Privacy Policy

Ailsa HQ Ltd

Last updated: 13.01.2026

Ailsa HQ Ltd (“Ailsa”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website https://ailsa.io (the “Website”).

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company name: Ailsa HQ Ltd
Registered address: Suite 2, Ground Floor Orchard Brae House, 30 Queensferry Road, Edinburgh, United Kingdom, EH4 2HS
Email: support@ailsa.io
Website: https://ailsa.io

For the purposes of data protection law, Ailsa HQ Ltd is the data controller.

2. What Data We Collect

We may collect and process the following types of personal data:

a) Information you provide to us

Name
Email address
Company name
Job title
Any information submitted via contact forms, sign-ups, or downloads

b) Automatically collected data

When you visit our Website, we may automatically collect:

IP address
Browser type and version
Device and operating system
Pages visited and time spent on the site
Referring URLs

This data is collected using cookies and similar technologies.

3. How We Use Your Data

We use your personal data to:

Respond to enquiries and contact requests
Provide access to content such as whitepapers, demos, or newsletters
Improve our Website and services
Analyse usage and performance of the Website
Communicate with you about Ailsa products, updates, or insights (where consent has been given)
Comply with legal or regulatory obligations

We do not sell your personal data.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent – where you have explicitly opted in (e.g. marketing emails)
Legitimate interests – to operate, improve, and secure our Website and services
Contract – where processing is necessary to provide a service you request
Legal obligation – where required by law

5. Marketing Communications

If you opt in to receive marketing communications, we may contact you by email.
You can withdraw consent at any time by:

Clicking the “unsubscribe” link in our emails, or
Contacting us at support@ailsa.io

6. Cookies

Our Website uses cookies to:

Enable core site functionality
Analyse Website traffic and performance
Improve user experience

You can control cookies through your browser settings. For more detail, see our Cookie Policy.

7. Data Sharing

We may share your data with trusted third-party service providers who act as data processors, such as:

Website hosting providers
Analytics providers (e.g. Google Analytics)
Email marketing platforms (e.g Hubspot)

All processors are required to handle your data securely and in accordance with data protection law.

We may also disclose data if required to do so by law or a regulatory authority.

8. Data Storage and Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

Your data is stored only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.

9. International Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

Adequacy regulations, or
Standard contractual clauses approved under UK GDPR

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact us at: support@ailsa.io

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://www.ico.org.uk
Phone: 0303 123 1113

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.